For example, each business segment makes its own advertisements such as picture and video and posts them on magazine, newspaper and so on. However, since LVMH uses the common image and other advertising materials to its geographical markets, if LVMH categorizes its business by its geographical markets, the advertising cost would not be regarded as traceable fixed cost, but common fixed cost.
newspapers, magazines, TV, radio and other sources of media and its goal was to correct wrongful knowledge people had about AIDS. It went as far to even send a AIDS related pamphlet to every household. In case of the posters the Swiss health authorities released, strong images to hold people's attention was posted up to deliver the messages. In addition, websites to watch AIDS campaigns or commer
of the most powerful sources for news updates through platforms such as Twitter and Facebook.
Company
Media
Customer
http://www.slideshare.net/caesarmoon/ss-11996641#btnNext
2. Classification of social media
Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photogra
The News Corporation ltd. founded by K. Rupert Murdoch is a diversified global media company. It provides TV channels, direct satellite and cable broadcasting, newspapers, magazines, books and promotional inserts, movies.
Business owned by News Corporation
Newspaper
: New York Post, The Times, The Sunday Times, The Sun,
News of the world
Broadcasting
: Fox Television, Star TV, DirecTV, B
of money
Focus advertisements on financial media
Concept: Humorous ads may well
boost public awareness
Issue financial publications
through a newspaper or a magazine
Repeatedly exposing the presence
of Yahoo Finance will familiarize it
with potential customers
Need to be exposed to as many people as possible
but, it is better to appear on s
of ads can't use visible feeling.
(2) Message
Keep repeating the number 1577 so make people can't forget their company and call to this company easily than other company.
(3) Why Radio particularly effective?
They using the media which must use listening feeling only, which is radio very effectively and they don't need to pay bunch of budget to make special video
Music appeal method can help people to remember the name of product
Analysis of Advertising
Is this advertising effective when appeared magazine which is full of fashion-related advertising?
Humor appeal can affect customer well especially when appeared at unusual media
magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automobile built in a similar way of those of English Lotus Cars, being their Elise its main target. To date, 42 makers have official representation in the country with nearly 400 d
of news & trends
74% make copies or cut out ads & articles to circulate
82% pass Fashionbiz on to their co-workers
48% save all or part of their Fashionbiz issue for future reference
60% use Fashionbiz as a source of new vendors
71% get ideas or make decisions based on information in Fashionbiz
Magazines for Young people : Ceci, Vogue girl, Elle girl, Nylon, Dazed & confused
Oversea
Effects
Differentiated Services Satisfies various needs
Strong Database
High Price
Not many promotions Difficulty in generating Short-term Profits
Threats from competitors
Magazine Advertisement
Social-Based Feelings
Status
Respect
Recognition
Newspaper Advertisement
Informational/Rational
State directly about
promotion information
they want to convey